One of Trade Marketing’s greatest challenges can be proving its results to the board or even other departments. To solve this problem, evaluate ROI, make quick decisions and easy analysis, the best way currently is the use of dashboards.
On our platform, all data can be transformed into graphics and dashboards. In addition, there is a great differential: the possibility of distributing this data according to the access permission of each user. A seller, for example, can see graphs according to his data and not all the company’s indexes.
We were able to develop metrics such as quantities, averages and KPI tracking, for example. It is also possible to make sums in various dimensions such as segments, regionalization or access profiles.
We can create a point of purchase valuation data associated with the category’s sales volume or create specific metrics for each customer.